things I’m good at

Okay people, here we go.

HOW HAS NO ONE ELSE NOTICED THIS? I don’t even know where to begin.  The point of this is supposed to be that I have a meticulous attention to detail, but truly anyone who has ever avoided getting hit by a bus should have caught this HUGE mistake.  How did this commercial make it all the way to the United States?

Let’s start at the beginning.  ‘Bimbo Bear’ bread is a Mexican brand name white bread- it sells very well in Italy, where I’ve seen it, essentially the equivalent of Wonderbread.  When I lived in Spain, plenty of people called sliced bread “pan bimbo”- much in the same way we call tissues Kleenex.  I noticed this commercial on a major news station for the first time this morning, so I’m assuming its transition to the US is relatively recent.  This is not a low-budget commericial: there’s live action, there’s animation and there’s a soundtrack.  Somehow, throughout the entire production process, no one thought to say, “Hey, listen, maybe we should change the name when we start selling this in the US, since “bimbo” does not mean “baby” as it does in Italian, or nothing as in Spanish, but rather, “airhead.”  Why did no one think to consider that stay at home moms, who already take their share of undeserved insult despite performing one of the most difficult and financially uncompensated jobs out there, might not want to purchase a bread clearly displaying the word “bimbo” on its packaging for their impressionable kids?

Point being- someone on this team claimed to be fluent in Italian/English/Spanish and wasn’t, or everyone was too busy looking important to do their JOBS.  There are plenty of alternatives to calling their mascot “bimbo bear”- how about “bosco bear” or “bambino bear”?  I’m just trying to wrap my head around the fact that the company that owns “Bimbo” (and also implores us to pronounce it “beembo” despite the spelling) also owns Thomas’ and Entenmann’s – how did this slip their mind?  They are the #4 largest food corporation in the world, right behind Nestle, so why did they feel the need to add another white sliced bread product (with a questionable name) to a world already inundated with the same?

What I’m trying to point out here is not only a huge mistake in advertising, but also your ability to outperform even your employed peers if you take some time to consider your particular skill set and sell yourself correctly to a potential employer.  I don’t claim to be an advertising know-it-all, but I AM fluent in Italian, and I DO pay attention to detail.  Who knows, maybe I’ll even use this example in an interview some day if an employer asks, “Have you ever caught a co-workers mistake?”  Not an entirely accurate response, but it does get at the heart of the question: will you be part of the solution rather than part of the problem?

Get out there and find a job, people!

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